Skip to content

Direct Response modeNew

Ads edited to stop the scroll and get the click.

Direct Response mode cuts your talking-head ads the way the best performance ads are cut: something to look at from the first second, fast b-roll cuts over your voice, and you on screen when you make the offer.

Get startedHow it edits

Raw take

Direct Response

The first 16 seconds of an ad for Garren itself, with an AI-generated presenter: the take as filmed, and the Direct Response edit Garren made from it, with b-roll from Garren. Turn on the sound on either side.
New video

These videos

Starts from Mono. Changes here are for these videos only.

Mode

Studio adds custom animations for your key moments. Direct Response edits for conversion and retention, like top-performing ads.

  • B-roll

    From your style.

  • Music

  • Sound effects

One switch, for one video or a whole batch of ads.

Built for retention and conversion

Every second has a job.

Direct Response plans the edit beat by beat from the first word: what stops the scroll, what keeps people watching, and what gets the click.

  1. Built for: Hook rate

    The first three seconds

    • Opens on a picture of what your hook says, with a sound from the very start.
    • Captions from the first word, over the opening picture.
    • New pictures from the very first second, the fastest cuts of the ad.
  2. Built for: Hold and watch time

    Every second after

    • A b-roll montage over your voice, each shot showing what you are saying.
    • Short captions that keep running over the b-roll.
    • Music and sound effects turned up, with a whoosh on the cuts.
  3. Built for: Clicks, purchases and leads

    The offer

    • Back to you for your claims, the offer and the call to action, long enough to land.
    • Few, short graphics, only where they sell: the offer, the price, proof and the call to action.
    • Your style keeps its look: fonts, colours and captions stay as they are.
Three modes

Normal, Studio or Direct Response.

Every mode edits in your style. Pick the one that fits what the video has to do, per video or per batch.

  • Normal

    Made for
    Every video: YouTube, shorts, VSLs and ads
    Pace
    Your style’s pace
    B-roll
    Where your style uses it
    Graphics
    Your style’s graphics on your key points
    Captions
    Your style’s captions
    Sound
    Your style’s music and effects
    Credits per finished minute
    1
    Plans
    Every plan

  • Studio

    Made for
    The videos you care most about
    Pace
    More happening on screen
    B-roll
    Where your style uses it
    Graphics
    Custom animations made for your key moments
    Captions
    Your style’s captions
    Sound
    Graphics, zooms and sound effects turned up
    Credits per finished minute
    2
    Plans
    Pro and up

  • Direct ResponseNew

    Made for
    Paid ads on Meta, TikTok and YouTube, in 9:16 and 4:5
    Pace
    Fast b-roll cuts from the first second
    B-roll
    A montage over your voice, your own clips first
    Graphics
    Few and short, only where they sell
    Captions
    Short, a few words at a time
    Sound
    Music and sound effects turned up, a sound on the cuts
    Credits per finished minute
    2
    Any footage; AI b-roll per clip on top
    Plans
    Pro and up
Who it’s for

For the teams that run the ads.

Your editors know how to make an ad look good. Direct Response is cut for what the ad has to do: stop the scroll, hold attention and get the click.

  • Performance agencies

    Every client’s ads cut for the scroll in that client’s own style, a whole batch at a time.

  • In-house ad teams

    More creatives to test each week from the recordings you already make. Your editors review instead of starting from zero.

  • DTC and e-commerce brands

    Your product shots, unboxings and customer clips in the montage first, around the founder or creator talking.

  • Info and coaching brands

    Talking-head ads with something to watch in every second, more than a face and captions.

Garren for ad teams
How to use it

One switch. Your footage first.

  1. Step 1: Add your recording

    Upload it or paste a Google Drive link. For a batch, record every hook and the body once.

  2. Step 2: Add your own b-roll

    Product shots, customer videos, creator clips. Upload them or link a Google Drive folder, and Garren picks the shots that fit.

  3. Step 3: Switch on Direct Response

    For one video or a whole batch of ads. Keep it to your own clips, or add the Garren library and AI b-roll. It works with every style and is made for 9:16 and 4:5.

  4. Step 4: Review and download

    Give notes in chat and preview each change. Every ad comes in every size you picked, with its ad copy.

Your own b-roll

The best ads mostly show the brand’s own footage. Sharp phone footage counts. Add the Garren library and Garren fills the gaps with premium library footage. With AI b-roll on, it makes a clip for a moment nothing fits.

Bring clips in from Google Drive

Pro and up · credits

  • 2Per finished minute
  • 0.5Per AI b-roll clip

Direct Response is on Pro and up: 2 credits per finished minute, with your own clips or the Garren library, plus 0.5 credits per AI b-roll clip in the ad. Music and sound effects are included, and you see the exact credits before you start.

See the plans
FAQ

Questions about Direct Response.

Something else? Write to support@garren.si.

A way Garren edits your video, next to Normal and Studio. It cuts talking-head ads the way the best performance ads are cut: something to look at from the first second, fast b-roll cuts over your voice, short captions, punchy sound and you on screen for the offer.

For ad teams, brands and agencies

Your next ads, edited to convert.

Upload one recording, switch on Direct Response and review every ad in chat.

Get startedSee pricing